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Antonio Calabrese

wordpress vs squarespace seo

WordPress vs Squarespace: Which Is Better for SEO?

Are you looking to optimize your website? Businesses benefit a lot from having an established business website. This is because it helps them sell their services and products in a convenient platform that conforms to today’s norm. When you’re about to create a website, you have to choose between WordPress vs Squarespace. This is because …

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2021 digital marketing trends

8 Key Digital Marketing Trends to Integrate in 2021

Are you thinking of outlining your digital marketing strategy for 2021? You need to understand the digital marketing trends that are likely to shake the market so that you can have some head-start over your competitors. The strategies you used in the previous years may not work in the coming years because technology keeps changing …

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write facebook ads that convert

9 Effective Tips for Writing Facebook Ads That Convert

Facebook ads have become a go-to for marketers who want to amp their sales through social media.  With its power to drive traffic and convert customers, Facebook ads have shown to be a powerful marketing weapon. That’s why more than 92% of social marketers use Facebook for advertising. However, simply posting a Facebook ad isn’t …

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core web vitals

Google Core Web Vitals: How Page Experience Will Impact SEO

In May, Google began to release details about a new update being called the Page Experience algorithm update by some. You’re probably thinking, “but Google pushes algorithm updates all the time.” What’s different?  Due to the COVID-19 pandemic, they’ve given us a heads up. This algorithm update also isn’t being released until 2021. Let the planning begin! We’ve …

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broadcast email templates

5 Broadcast Email Templates You Can Use Today

What are broadcast emails and how to use them to build awareness, promote announcements, or generate new, fresh traffic?  Broadcast emails should be a significant part of every successful marketing strategy. One of the reasons why these scheduled email campaigns work so effectively lies in the fact that they are sent to a larger group …

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Behavioral Adaptive Marketing

Behavioral Adaptive Marketing [The Ultimate Guide]

Gone are the days of single-platform marketing and of reading reviews on only the seller’s website.  In today’s world, marketing is about influencers, social media, and search engine optimization. It’s about adapting to the consumer.  New technology allows for the ultimate consumer-directed marketing that promises to grow your sales exponentially. Keep reading to learn all about …

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facebook ads sales strategy

2020’s Ultimate Beginner’s Guide to Facebook Ads

Over 1 billion people use Facebook. The power of Facebook is evident in its advertising. Businesses and marketers see an opportunity to pay for Facebook ads because so many people are on this social media platform. The opportunity to get very specific in who you target is available to businesses and marketers.  Facebook advertising, however, is a …

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