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Antonio Calabrese

marketing automation

Marketing Automation Tools: The Future of Marketing

In the realm of digital marketing, there are many tools that have been developed to make the process of successfully engaging and connecting with potential clients easier and more straightforward. While many marketers have already gotten to know email service providers such as MailChimp like the back of their hand, more advanced marketing automation tools …

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negative reviews online

How to Handle Negative Reviews Online

In the 21st century, reputation management has become a critical aspect of Search Engine Optimization (SEO). Your reputation precedes you at all times on the web and influences the perception of others about your business. Reputation management has been a traditional term in brand visibility and sponsorship aspects, but it influences SEO. It being a …

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Benefits of Using Long-Tail Keywords for Your SEO Write-Ups 1

Benefits of Using Long-Tail Keywords for Your SEO Write-Ups

If you happen to have a blog on your official brand’s website, chances are, you are utilizing various keywords for the purpose of ranking your page higher in the search results. Most of the time, keywords are identified by one or more terms hyperlinked toward your site’s landing page. They could also be a phrase …

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bounce rates

[Preventing Losses] What Leads to High Bounce Rates

Many business owners think that having a website automatically entitles them to a greater reach. While it’s the first step to being closer to your target market, you still need to be competitive in handling your website. Like a brick-and-mortar store, it’s important to make your website stand out against other shops across the block. …

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attraction marketing

A Guide to Using Attraction Marketing to Enhance your Business

Entrepreneurs aiming to achieve success by launching an online business will need all the help they can get to build their presence on the internet and get the customers they want. With the sea of competitors you’re up against and the vastness of the digital world, it will help to place great focus on your …

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