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Digital Marketing

YouTube Shorts vs TikTok

YouTube Shorts Vs TikTok: Which Platform Is Best for You?

Right now, video content is taking over popular culture, and it’s a smart marketing strategy to get in on it. However, figuring out which social media platform is best for your short-form video content can take time and effort.  With so many platforms to choose from, it can take time to know which is right …

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marketing automation

Marketing Automation Tools: The Future of Marketing

In the realm of digital marketing, there are many tools that have been developed to make the process of successfully engaging and connecting with potential clients easier and more straightforward. While many marketers have already gotten to know email service providers such as MailChimp like the back of their hand, more advanced marketing automation tools …

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attraction marketing

A Guide to Using Attraction Marketing to Enhance your Business

Entrepreneurs aiming to achieve success by launching an online business will need all the help they can get to build their presence on the internet and get the customers they want. With the sea of competitors you’re up against and the vastness of the digital world, it will help to place great focus on your …

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2021 digital marketing trends

8 Key Digital Marketing Trends to Integrate in 2021

Are you thinking of outlining your digital marketing strategy for 2021? You need to understand the digital marketing trends that are likely to shake the market so that you can have some head-start over your competitors. The strategies you used in the previous years may not work in the coming years because technology keeps changing …

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broadcast email templates

5 Broadcast Email Templates You Can Use Today

What are broadcast emails and how to use them to build awareness, promote announcements, or generate new, fresh traffic?  Broadcast emails should be a significant part of every successful marketing strategy. One of the reasons why these scheduled email campaigns work so effectively lies in the fact that they are sent to a larger group …

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Behavioral Adaptive Marketing

Behavioral Adaptive Marketing [The Ultimate Guide]

Gone are the days of single-platform marketing and of reading reviews on only the seller’s website.  In today’s world, marketing is about influencers, social media, and search engine optimization. It’s about adapting to the consumer.  New technology allows for the ultimate consumer-directed marketing that promises to grow your sales exponentially. Keep reading to learn all about …

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real estate digital marketing

Real Estate Digital Marketing: Are Virtual Tours the Future?

Have you seen your open house numbers dwindle recently? People just aren’t coming to open houses as much these days. They’d rather stay home and check their favorite listing with virtual walk-throughs.  If you’re a real estate agent trying to market in this digital age, then branching out with real estate digital marketing could be …

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facebook ads sales strategy

2020’s Ultimate Beginner’s Guide to Facebook Ads

Over 1 billion people use Facebook. The power of Facebook is evident in its advertising. Businesses and marketers see an opportunity to pay for Facebook ads because so many people are on this social media platform. The opportunity to get very specific in who you target is available to businesses and marketers.  Facebook advertising, however, is a …

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understanding digital marketing

Understanding Digital Marketing: The Fundamentals Guide

With your competition spending billions of dollars on digital marketing, don’t you think it’s about time to work on understanding digital marketing? While many business owners still don’t understand the reach and scalability of digital marketing, many are beginning to see the error of their ways. They now see the benefits of digital marketing through methods such …

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