You may have heard about the “ad sales slowdown” in 2022. Don’t let that fool you, as Google is still selling $56 billion in ads every quarter, making it the largest ad platform in the world by far. In other words, don’t think advertisers are trending away from PPC ads. PPC marketing is still alive and well, and …
Every business is a gamble. While that is a fact, entrepreneurs still aim to acquire the return of their investments. After all, that is the primary purpose of having businesses. Facebook Ads is one of the most affordable online marketing tactics that one can utilize. It also provides the most extensive reach and the most …
How You Can Utilize Facebook Ads to Get Higher ROAS Read More »
Although PPC or pay-per-click Google ads are paid and work almost automatically, they follow certain parameters. You may have the budget to get your ads to the top spaces, but it still takes a lot of work and quality control. You want to work towards actual conversions and results from ads, just like a focused …
About 85% of consumers look online when searching for a local business. If your business gets approved, you could run Local Services Ads to reach these customers. You could receive a Google Screened badge of trust, too. Google Screened and Google Guaranteed are a little different, though. What exactly does getting screened mean? How can it benefit …
What is Google Screened? Everything You Need to Know Read More »
Google has launched a new service for local businesses called Google Guaranteed – a business verification service that is paired with Google Ads. What is Google Guaranteed? Google Guaranteed can set your business apart from others in the market. It works alongside Google My Business and highlights certain types of local businesses. If you’re a business that …
What is Google Guaranteed and How Can it Set Your Trade Business Apart? Read More »
Marketers are switching to digital marketing to communicate to a wider audience and to increase sales. Appearing at the top of search engine results pages (SERPs) of Google, for example, can help you generate more traffic to your website. The search engine giant generates a whopping 3.5 billion searches a day, giving you more chances …
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