In 2024 around 5.3 billion people worldwide use the internet. This makes having a strong digital presence vital for almost any business. Setting up a website is a good first step, but you need to make sure that your site stands out from the competition. This can take some work, and there are various approaches that can […]
Dominate the Search Game With SEO and Google Ads Read More »
You may have heard about the “ad sales slowdown” in 2022. Don’t let that fool you, as Google is still selling $56 billion in ads every quarter, making it the largest ad platform in the world by far. In other words, don’t think advertisers are trending away from PPC ads. PPC marketing is still alive and well, and
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Every business is a gamble. While that is a fact, entrepreneurs still aim to acquire the return of their investments. After all, that is the primary purpose of having businesses. Facebook Ads is one of the most affordable online marketing tactics that one can utilize. It also provides the most extensive reach and the most
How You Can Utilize Facebook Ads to Get Higher ROAS Read More »
Although PPC or pay-per-click Google ads are paid and work almost automatically, they follow certain parameters. You may have the budget to get your ads to the top spaces, but it still takes a lot of work and quality control. You want to work towards actual conversions and results from ads, just like a focused
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About 85% of consumers look online when searching for a local business. If your business gets approved, you could run Local Services Ads to reach these customers. You could receive a Google Screened badge of trust, too. Google Screened and Google Guaranteed are a little different, though. What exactly does getting screened mean? How can it benefit
What is Google Screened? Everything You Need to Know Read More »
Google has launched a new service for local businesses called Google Guaranteed – a business verification service that is paired with Google Ads. What is Google Guaranteed? Google Guaranteed can set your business apart from others in the market. It works alongside Google My Business and highlights certain types of local businesses. If you’re a business that
What is Google Guaranteed and How Can it Set Your Trade Business Apart? Read More »
Marketers are switching to digital marketing to communicate to a wider audience and to increase sales. Appearing at the top of search engine results pages (SERPs) of Google, for example, can help you generate more traffic to your website. The search engine giant generates a whopping 3.5 billion searches a day, giving you more chances
PPC Marketing: The Role of Website Design Read More »
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