SEO

If you happen to have a blog on your official brand’s website, chances are, you are utilizing various keywords for the purpose of ranking your page higher in the search results. Most of the time, keywords are identified by one or more terms hyperlinked toward your site’s landing page. They could also be a phrase […]

You may find that the terms in search results are not precisely the same as the webpage when you start looking for anything on Google. There is a rationale for this minor discrepancy between the online title and the website content.  The proper header structure helps to index the page correctly on your site. Although

Search Engine Optimization (SEO) strategies are essential for businesses that need to reinforce their online presence. Since most consumers rely on online platforms and mobile devices, the easiest way to gain a more expansive following is by improving online visibility. Ranking higher on Google’s Search Engine Results Page (SERP) rankings is a simple yet straightforward

SEO services come in many different forms, some more complicated than others. In some cases, it becomes overly complicated to the point that you don’t even know if it still has the impact you think it has on driving traffic and conversions.  The point being, it’s easy to get lost down an algorithmic rabbit hole,

Are you looking to optimize your website? Businesses benefit a lot from having an established business website. This is because it helps them sell their services and products in a convenient platform that conforms to today’s norm. When you’re about to create a website, you have to choose between WordPress vs Squarespace. This is because

Most businesses already know the importance of SEO, but how much time are you spending on your technical SEO as part of your overall strategy? Don’t worry if the answer is a big fat zero. Many companies don’t put enough importance on technical SEO, focusing on link building and content optimization instead. Technical SEO is an

Want to improve your results in search engine rankings? If so, you’ll need to know how to create one killer element: SEO meta tags. You’ve probably seen a type of meta tag, known as a meta description, before. It’s the brief text a search engine will provide under each option, often bolding parts that matched

In May, Google began to release details about a new update being called the Page Experience algorithm update by some. You’re probably thinking, “but Google pushes algorithm updates all the time.” What’s different?  Due to the COVID-19 pandemic, they’ve given us a heads up. This algorithm update also isn’t being released until 2021. Let the planning begin! We’ve

Does your website perform well in terms of impressions and your position in the search engine results page, but do you not yield the volume of visits you’d imagine you should be getting?  No click searches can prove to be a major challenge to businesses who invest time, effort, and money to improve their local SEO listing.