As a business owner, you must be aware of the importance of having a strong online presence in today’s digitally advanced world. Therefore, it makes a lot of sense to have an excellent website as this will serve as your home base online.
Your website should contain everything your customer will need when they land on your site; otherwise, your site will be deemed useless. Don’t worry, though. We have your back.
Here are some of the things your website SHOULD have:
When you input information on your website, you need to take the time to update it as well. For example, if you have changed your phone number, it’s crucial you update this on your website.
All the basic facts about your business should be there. Information must be updated if there are any changes that happen internally. That’s why it’s crucial you do a regular audit of every page on your site to ensure that your site visitors will get the right information.
Create Valuable Content
Gone are the days when you only craft content for the sake of having content on your site. Today, consumers look for value, which they look for in every piece of content you post. It’s true that there’s power in content; therefore, you need to ensure you have the best writers who can create quality and valuable content. Not only will this be helpful for your consumers, but this will also help you rank higher on the SERPs.
Have Effective Calls-To-Action (CTAs)
When visitors land on your website, they need to know the next thing to do, which is why CTAs are important. With that, your CTAs must be highly visible and should be self-explanatory. You don’t want your visitors to guess what you want them to do. Trust us; they won’t waste time figuring it out on their own.
Finally, your CTAs must be logical. Keep in mind that a visitor who’s still researching or shopping around will not contact you at this stage, which is why you need to ensure that the CTA is apt for their specific need.
Showcase the People Behind Your Business
Put a face on your business through your website and show your visitors the people behind it. You can do this by adding photos and bios of your staff, telling your company’s history, and letting them know who you are and what you do.
Doing so will help your visitors get to know you and understand why you do what you do. From there, they will be more eager to connect and engage with your brand.
Have Social Proof
You’re not the only business in your industry. Therefore, you need to let your target audience know why they should choose you. In this case, social proof is an effective solution.
Your social proof is simply what previous customers have to say about you—think reviews and feedback, and have them on your website. Not only will this prove you’re authentic, but this will also highlight real experiences from people who have tried your product or service.
Having all of these things, from updated information and contact details to logical CTAs, on your website is important. So, make sure you include them on your website to make it more effective and help you achieve your desired results.
GHAX Digital Marketing in Rochester, NY has a team of experts who specialize in digital marketing. We help small- to medium-sized businesses establish their online presence. Contact us today to get started!