Search Engine Optimization (SEO) strategies are essential for businesses that need to reinforce their online presence. Since most consumers rely on online platforms and mobile devices, the easiest way to gain a more expansive following is by improving online visibility.
Ranking higher on Google’s Search Engine Results Page (SERP) rankings is a simple yet straightforward way to gain greater online visibility. However, some marketing teams make the mistake of casting too wide a net to generate higher engagement. Instead of looking for a broader market for visibility, it’s better to target SEO for a specific demographic.
Narrowing Your Target Goals
Retargeting your marketing campaign is an effective way of finding a niche demographic you can cater to. After all, there’s enough space online for all businesses to find success. Instead of competing with thousands of companies online, you should focus your efforts on local consumers. For example, setting your sights on New York will cater your websites’ visibility to just this local market. Through local SEO, you can increase your chances of converting customers close to your on-site location.
In this article, we’ll share three local SEO tactics you can utilize.
1. Highlight Location Data
Location data points can boost your SEO rankings in specific target areas. For example, you could include certain landmarks to help Google recommend your landing pages to nearby search queries. In addition, including other establishments and structures like restaurants, school districts, and hotels is a great way to increase your visibility in local communities.
Remember to add internal links directing to these destinations to enhance your page’s link-building strength. However, be mindful of nearby competitors in the area. If you add their links to your page, you could end up boosting their landing pages instead!
2. Increase Authority With Local City Pages
As mentioned above, more backlinks will help improve your website’s authority. This also doubles as increasing your visibility with local city pages. Using internal links to discuss your products and services should also relate to other internal pages and city pages. Seamlessly connecting all your landing pages reinforces the strength and relevance of your content. Aside from higher Google rankings, you’re also improving the overall navigation experience throughout your website.
3. Leverage Customer Reviews
Consumers are more receptive to reviews from past clients for authentic perspectives on a service provider. This is why you shouldn’t shy away from presenting them publicly. People who visit your website want to check for testimonials and reviews before they proceed down your sales funnels. It’s a behavior noticeable in most eCommerce websites and service-based industries.
Highlighting your online reviews will increase consumer trust in your service while improving local SEO. Make sure that your business is also listed on review platforms like Yelp, Facebook, and Google My Business. Doing so gives signals to web crawlers that several platforms recognize your company website. Don’t forget to respond to reviews with a thank you or a promise to do better, whether you get a positive or negative testimonial.
There are numerous merits to expanding a company’s reach through online platforms. Although the benefits of using online platforms include greater visibility, it’s not a replacement for a dedicated local audience. With the proper targeting techniques, you can make small yet consistent steps toward your company’s growth.
Knowing about SEO strategies is a different matter from executing them well. GHAX Digital Marketing is a local SEO company with a team of experts that can create and deploy the best local SEO strategies for your business. Contact us to get a free local SEO audit today!