In the (way) past, optimizing a website for search engines was a relatively simple process. You could stuff your pages with keywords, build crappy links from other websites, and you would be good to go.
However, SEO rules have changed dramatically over the past few years. With Google updating its algorithm frequently, it can be challenging to keep up with the latest trends and predictions. To stay ahead of the ever-winding SEO curve, you must know what SEO trends to expect and how to prepare for them.
SEO predictions are notoriously tricky to get right. But, by understanding the trends in the SEO industry, we can make informed guesses about what might be coming our way in 2023. So, what can business owners and marketing professionals expect from SEO in 2023? And more importantly, how can they prepare for the future of search engine optimization?
Let’s look at the trends that may impact SEO in 2023.
UX Will Be More Important Than Ever Before
One of the biggest trends impacting SEO now and into the future is user experience (UX).
This means that you must focus on providing a good user experience on your website if you want to rank high on search engines.
This doesn’t just mean having an appealing design.
This includes optimizing for mobile, blazing fast loading times, intuitive navigation, less intrusion (too many popups?) and relevant, high-quality content.
The Rise of Voice Search Will Change How We Optimize for SEO
Another major trend impacting SEO in 2023 is the rise of voice search. With the popularity of smart speakers like Sonos One and Amazon Echo, more and more people are using voice search to find what they need online.
What does this mean for SEO? Well, first of all, it’s crucial to optimize your website for voice search. This means using natural language and long-tail keywords to make it easier for voice search engines to find your content.
In addition, you’ll need to make sure your website is mobile-friendly. For example, voice search is often used on mobile devices, so your website must be responsive and easy to navigate on a small screen.
Finally, it would help if you focused on creating content that answers common questions. For example, people often use voice search when they need a quick answer to a question, so if you can provide that information, you’ll be more likely to appear in the search results.
What questions should you be answering? Try using Answer the Public to get a gauge on what’s popular within your niche.
Google Will Continue To Crack Down on Low-Quality Content
One trend that business owners and marketing professionals need to be aware of is Google’s continued crackdown on low-quality content. This trend has been a trend for a few years and will only become more stringent. Google’s algorithms are improving at detecting thin, poorly written, or plain spammy content. As a result, sites loaded with low-quality content will find it increasingly difficult to rank well in search results.
Businesses must produce high-quality, informative, and engaging content to prepare for this. Gone are the days when you can stuff your site with keywords and hope for the best. These days, you need to focus on creating precious content for your audience.
In SEO 2023, quality will continue to be more critical than ever.
Visual Search Will Play a Bigger Role
Just as we are starting to get used to voice search, visual search is already on the horizon. This type of search is expected to become more prevalent as people become more comfortable using this method to find what they are looking for.
What is visual search? It is the ability to search for something using an image instead of keywords. For example, you can take a picture of something with your smartphone and then use a search engine to find out more about it.
This type of search is advantageous when you are looking for something specific and don’t know its name. For example, you might see a piece of furniture that you like, but you don’t know what it’s called. With a visual search, you can take a picture of it and find out where to buy it.
As a business owner, you need to be aware of this trend and ensure that your website is optimized for visual search. This means adding images to your website and using descriptive keywords.
You should also ensure that your images are high-quality and have relevant alt text. Alt text is the text that appears when you hover over an image. It is used by people with vision impairments and helps them understand what is in the picture.
The Power of Local SEO Trends Will Increase
Over the past few years, there has been a shift in how people use search engines. More and more people are using them to find local businesses. Unfortunately, this trend is only going to continue in 2023.
As a result, businesses that want to stay ahead of the curve need to invest in local SEO. This will help them rank higher in search results for people who are searching for businesses in their area.
There are a few things you can do to improve your local SEO:
- List your business in online directories
- Optimize your website for local keywords
- Get involved in your community
- Encourage customers to leave online reviews
Don’t belittle the power of local SEO. In 2023, businesses will be more critical than ever to invest in this type of optimization.
Preparing Your Website for the Future of SEO
We know now what SEO might look like in 2023, but how can you prepare your website for the future? Because the changes we anticipate won’t happen overnight, you have time to make important changes to your website now that will future-proof it against whatever comes next that could potentially impact your ranking.
Here are some things you can do to get started:
- Design and structure your website for users first and search engines second: This has always been a best practice, but it will only become more important as we move towards a more user-centric approach to SEO.
- Improve your website’s speed and mobile friendliness: Website speed has been a ranking factor since 2010, and it will only become more important as time goes on. Google has also stated that they favor mobile-friendly websites, so if your website isn’t already optimized for mobile devices, now is the time to do it.
- Publish high-quality content relevant to your audience: This has always been important for SEO, but it will become even more so as Google’s ranking algorithm better understands the intent behind searchers’ queries.
- Build backlinks from high-quality websites: Backlinks are still a major ranking factor, and they’re not going anywhere. However, the quality of the backlinks you have is more important than ever. Google will continue to crack down on low-quality links, so be sure only to build links from websites that are relevant to your own and that have a high PageRank.
- Integrating schema markup into your website: Schema markup is code you can add to your website to help search engines understand your content better. It’s not currently one of the big Google search ranking factors, but it could be in the future, so it’s best to be ahead of the game and implement it now.
- Social media signals: Social media activity can indirectly affect your SEO, as Google considers social signals when ranking websites. Social signals will likely become more important for SEO as social media usage grows.
- Keep an eye on the competition: As SEO continues to evolve, staying up-to-date on the latest trends and what your competitors are doing is important. By keeping a close eye on the competition, you can adapt your SEO strategy as needed to ensure that you’re always ahead of the curve.
By following these best practices, you can future-proof your website against any changes that might come to SEO in the next few years. By keeping your finger on the pulse of the latest trends and making sure your website is always optimized for both users and search engines, you can ensure that your website will continue to rank highly in 2023 and beyond.
SEO and Content Marketing, Working Together
SEO and content marketing are two of the most important aspects of any online marketing strategy. However, too often, they are treated as separate entities when in reality, they should be working together to achieve the best results.
Here’s a look at why SEO and content marketing need each other and how you can start integrating them for better results.
SEO Needs Content Marketing
There are two main aspects to SEO: on-page optimization and off-page optimization. On-page optimization includes everything you can control on your websites, such as title tags, meta descriptions, and content. Off-page optimization is everything else, including link building and social media signals.
Content marketing can help with both aspects of SEO. Good quality content is essential for on-page optimization because it gives search engines something to index and rank. And as we all know, links and social signals are important for off-page optimization.
Content marketing can also help you attract links and social signals naturally. If you create interesting, informative, and shareable content, people will be likelier to link to and share it on social media. This can help you get the high-quality links to improve your off-page SEO.
The Future of Content Marketing
The future of content marketing is looking very bright. The need for quality content will only increase as the world becomes increasingly digital. And as algorithms continue to get better at understanding and ranking content, the importance of content marketing strategy will only continue to grow.
Now is the time to start integrating SEO and content marketing to reap both benefits. If you do it right, you’ll be able to improve your SEO, attract more traffic, and generate more leads and sales. Below are some content marketing trends you should be aware of and start implementing in your strategy.
Video is one of the most popular types of content right now, and it will only become more important in the future. People love watching videos, and search engines also love them. As a result, videos can help you improve your SEO in several ways.
Consider YouTube Shorts as part of your video strategy.
Visual aids, such as infographics and images, are becoming more popular. This is because people are likelier to engage with and share visual content than text-based content. And as social media platforms continue to grow, visual content will become even more important since it performs so well on these sites.
Interactive content, such as quizzes and polls, is also gaining popularity. This content is great for engagement and can also help you generate leads.
Despite the popularity of shorter content formats, such as listicles and blog posts, long-form content is still very important. In-depth articles and guides can help you rank for long-tail keywords and attract more organic traffic.
User-generated content, or UGC, is any content created by users of your product or service. This could include reviews, testimonials, and social media posts. UGC is a great way to build trust and credibility with potential customers.
With these content marketing trends in mind, start integrating SEO into your strategy to stay ahead of the curve. If you do it right, you’ll be able to improve your website’s ranking, attract more traffic, and generate more leads and sales.
Search in 2023 Takeaways
So, what can we expect from SEO in 2023? We’ve seen some incredible changes over the past few years, and it looks like that trend will only continue. With new technologies and platforms always emerging, search engine optimization is bound to change.
The best way to prepare for these changes is by staying up-to-date on the latest trends and always being willing to experiment. Try out different techniques and see which ones work best for your business.