Small business owners can benefit immensely from optimizing their content and making it SEO-friendly. If you want to make your page relevant and rank high in search engine results, you need to utilize SEO to your advantage.
As long as you have a good understanding of how SEO can work for you, then you’re on the right path. If you want to get results, simply follow these tips and see how it works out for you:
1. Do More Research on On-Site SEO
When it comes to on-site SEO, you need to optimize specific elements in a particular page or post. It focuses mainly on the choice of target keywords, but it can also encompass the page structure. It takes into account the ranking signals, including internal or external linking and content length.
2. Plan Your Editorial Content in Advance
Planning ahead of time allows you to execute your business’s content strategy effectively. Keep in mind that content creation goes hand in hand with SEO. Thanks to target keywords, the blog posts you create can serve as your key to ranking high in search engine results.
Create a content calendar so that you can plot out the days when you need to focus your effort on specific channels, including social media and your website blog. All you need to ensure is that you will remain consistent throughout the calendar days. For example, you can post an SEO-friendly blog once every month. That will be enough to keep your business relevant.
3. Create a Google Analytics Account
Once you have shifted your focus to SEO, one of the first things that you need to do is create a Google Analytics account and set up a tracking code. This tool allows you to access a wide range of website data, categorized under Acquisition, Audience, and Behavior. You need to set up as soon as possible since Google Analytics can only monitor data as long as the tracking code is installed on your website.
It is relatively easy to set up a Google Analytics account. Follow the steps below.
- Make a free account on Google or Google Analytics if you don’t already have one.
- Enter your business name and the URL of your website.
- Place the tracking code between the <head></head> tags on your site.
After doing all these steps, you have successfully installed the tracking code, which will allow you to review accumulated data. To better understand Google Analytics, you can take a certification course filled with helpful study materials. If you are not planning to use your Google Analytics account again, give access to other people interested in utilizing the gathered data.
4. Create a Google My Business Profile
If you are a local business with a physical store, you can greatly benefit from having a Google My Business profile. Make and claim a listing for your business. After that, wait for your business to become verified before incorporating accurate information about your business.
The more data you input, the better. Make sure that everything you put on your Google My Business account is aligned with the available content on your website.
Knowing what to do to make your content SEO-friendly and your business relevant online can help your company thrive. By following these practices, you will surely see results in no time. For better insights and faster results, you can hire a local SEO company to help you out.
GHAX Digital Marketing is a digital marketing agency located in Rochester, NY. We are committed to helping small and medium-sized businesses establish their online presence and help them grow through our SEO services and more. If you are interested, contact us today.