Many business owners think that having a website automatically entitles them to a greater reach. While it’s the first step to being closer to your target market, you still need to be competitive in handling your website.
Like a brick-and-mortar store, it’s important to make your website stand out against other shops across the block. Think of the internet as an almost limitless commercial district, where different brands and service providers are just a click away for consumers to access. It’s relatively easy for online users to jump from one website to another. For this reason, you need to develop effective strategies to attract and maintain your online visitors’ interest once they land on your website.
Contributors to Bounce Rates
Modern consumers are more integrated into online platforms as part of their buying behavior. Because of this, businesses need to be conscious of the variables that affect their sites’ bounce rates. The more unappealing to use your site is, the higher your online visitor bounce rates will be. Thankfully, you can renovate your site by knowing which elements contribute to higher bounce rates.
In this article, we’ll explain three variables that contribute to bounce rates on your website.
1. Slow Site Speed
Slow site speeds are the bane of online businesses. Since network connectivity is much faster and more accessible today, consumers have high expectations of a business’s efficiency. This is reflected in how quickly a service provider’s website loads to accommodate an online visitors’ interest.
The probability of online users leaving your website increases the longer your site takes to load. For example, a one-second delay in loading increases bounce rates to 32 percent. Extend that to ten seconds, and the chances increase to over 123 percent! Keep in mind that your site visitors haven’t even seen your pages’ content at this point.
2. Irrelevant Content
Once you’ve cleared the hurdle of slow site loading speeds, content relevance is the next thing you have to deal with. Online users browse the internet to get immediate solutions to their problems. Whether they need directions to the nearest hospital or a suggestion for car shirt brands, they want their search queries to lead to direct answers. For this reason, your landing pages need to fit the goals of your site visitors.
If your content lacks relevance, you’ll have a hard time maintaining your site visitors’ interest. Additionally, it can confuse site visitors on how you plan to onboard a prospective customer to your sales funnel. This is why it’s vital to match the relevance of your landing pages with their content.
3. Unintuitive Navigation
While most consumers will find your landing pages through search engines, they’ll still need to navigate your site to finalize a transaction. However, a messy layout can be one way to kill their interest in staying on your website. Poor navigation button placements and broken links are elements that will inevitably lead your site visitors to leave your site.
Business owners always have something to learn, especially during times of crisis and innovations to traditional practices. Contrary to what people will tell you, success is earned, and there’s no fast-track way to get it that lasts. If you want to develop an effective website, you should learn how to manage the variables above to provide a seamless website for your site visitors to use.
At GHAX Digital Marketing, we offer conversion optimization services to expand your business’s digital growth. We specialize in servicing small-to-medium-sized businesses to help them achieve success on digital platforms. Contact us today, and let’s collaborate for your company’s future!