The process of attracting and growing a list of prospective leads (customers or clients) into the top of the sales funnel is lead generation. A constant flow of leads is critical for a company’s survival. Regularly publishing excellent content on your site is one method to increase organic traffic. Another option is to use SEO.
SEO, or search engine optimization, is the act of optimizing web pages so that they rank high on search engine results pages (SERPs). When someone types a relevant query, a search engine—Google, for example—provides a link to your website. The higher your site ranks, the more likely people will click on your pages, boosting organic traffic to your website and improving your online exposure.
What Is Organic Traffic?
Organic traffic is defined as visitors who arrive on your site due to unpaid—or organic—search results. It is the inverse of sponsored traffic, which refers to visitors produced by paid advertisements. Visitors that discover your membership site organically, rather than being recommended from another website, are referred by a search engine.
Strategies to Use SEO Effectively to Help Your Lead Gen Efforts
Carry Out Keyword Research
One of the primary goals of SEO is to have your content appear for relevant keywords, which is why keyword research is critical. That can help you direct your SEO approach and better know what your target audience values.
To begin, determine the primary keywords for your company and create a list of relevant questions and phrases from them. They will serve as the foundation of your SEO approach. Again, there are many free programs available to assist you with this.
Conduct Website Audits
A website audit is an excellent idea to determine which web pages function well and need improvement. There are many tools available to assist you in your endeavor.
It’s also critical to understand how fast your web pages load. Slow-loading pages may harm your website’s ranking and lead to high bounce rates. Google’s Page Performance test is a helpful tool that not only assesses your site’s speed but also provides recommendations on how to improve it.
Benchmark Your Competitors’ Performance
Benchmarking your own site against that of your competitors isn’t as difficult as it seems. All you have to do is maintain track of your rivals’ rankings in searches for the same or comparable queries as yours and evaluate how their sites perform.
Consider why a rival is doing better than you. Examine the structure of their content and backlinks to determine this. Understanding how their material performs can aid your tactics and alert you to elements that are not functioning.
While the exact same strategy may not work for you, benchmarking at the very least helps you have a goal to aim for and cut out some of the trial-and-error often involved in ranking newer sites.
Develop a Consistent Content Strategy
A consistent supply of fresh material will be helpful to your target audience and essential for generating leads. Users will be more inclined to sign up for your newsletters or fill out lead-generating gated material if they understand you can offer them valuable information.
Develop a Backlink Strategy
When websites connect, backlinks are generated. These connections are critical in terms of boosting your rating. They provide a seal of approval for your material on search engines.
However, instead of connecting to random, useless material, your inbound links should make sense. Backlinks from reputable sites with high domain authority should be your goal. Because Google is wary of fake linking activities, purchasing links is not advised and is more likely to harm your rating than help it.
When it comes to organic lead generation, there are many factors to consider. And it may take some time. However, your efforts will be rewarded tenfold and guarantee that your company stands out in a competitive internet market.
GHAX is a digital marketing agency that offers SEO services, paid advertising, and more to bring quality traffic and leads to your website. Allow us to help meet your objectives and acquire conversion! Schedule a talk with us today!