You might have heard this before, but 46% of all searches have local intent. This means that for every 100 searches, 46 of them are specifically oriented towards finding something local. In an essence, this is what search intent is. However, there’s more to know about search intent and SEO than just local intent. It goes much […]
What is Search Intent? An Ultimate Guide Read More »
In the (way) past, optimizing a website for search engines was a relatively simple process. You could stuff your pages with keywords, build crappy links from other websites, and you would be good to go. However, SEO rules have changed dramatically over the past few years. With Google updating its algorithm frequently, it can be
SEO in 2023 [What to Expect and How to Prepare] Read More »
Online advertising is one of many tools for monetizing products, services, and content on the internet. It is also a method of increasing brand awareness for companies that want to promote themselves. However, the privacy changes in online advertising have led to some challenges for the industry. What Can Be Affected by These Changes? Online
Privacy Changes In Online Advertising [What’s the Impact?] Read More »
Every business is a gamble. While that is a fact, entrepreneurs still aim to acquire the return of their investments. After all, that is the primary purpose of having businesses. Facebook Ads is one of the most affordable online marketing tactics that one can utilize. It also provides the most extensive reach and the most
How You Can Utilize Facebook Ads to Get Higher ROAS Read More »
The main goal of any website is to drive traffic. It doesn’t really serve its purpose if it is not receiving any visitors. Even if you think you have an outstanding website that is perfectly set up for visitors, it may have some issues that are crippling the amount of traffic you could be getting.
7 Design Flaws That Will Slow Down Your Website Traffic Read More »
We can’t please everybody—even customers in business. Therefore, it’s inevitable to receive both good and bad feedback, affecting the businesses’ standing in the market. However, since it’s more likely for bad reviews to influence a business’ reputation management plans, how can it affect a small business in motion? 1. Tarnished Reputation Although it’s normal for
5 Adverse Effects of Getting Bad Reviews Read More »
A functioning website, check. Content with relevant keywords, check. Images, videos, and links, check. Everything else, check. So why on earth are your SEO efforts not bearing any results? SEO is no game of luck; if your strategy isn’t working for you, there is probably something you’re not doing right. It is not clear how
7 Reasons Why Your SEO Strategy Isn’t Working Read More »
Small business owners can benefit immensely from optimizing their content and making it SEO-friendly. If you want to make your page relevant and rank high in search engine results, you need to utilize SEO to your advantage. As long as you have a good understanding of how SEO can work for you, then you’re on
Top 4 Things Small Business Owners Need to Do With SEO Read More »
In the realm of digital marketing, there are many tools that have been developed to make the process of successfully engaging and connecting with potential clients easier and more straightforward. While many marketers have already gotten to know email service providers such as MailChimp like the back of their hand, more advanced marketing automation tools
Marketing Automation Tools: The Future of Marketing Read More »
Whether you’re planning on giving your website a design overhaul or just improve your conversion rates, performing a website content review is a must. In fact, this is an exercise that should be done on your website regularly since your content is what makes up most of your site and informs your visitors of what
4-Step Content Review Plan to Boost Your Website Conversion Read More »
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